Become a Retailer
Why Partner With Us?
Florida Lottery retailers earned $223 million in Lottery sales commissions, cashing bonuses and retailer incentives in FY 2010-11!
Being a Florida Lottery retailer is NOW more profitable than ever!
Retailer Incentives
Lottery retailers earn extra cash with the following retailer incentives:
- Retailer bonus commissions* for selling jackpot- or top-prize-winning tickets.
- POWERBALL®: Starts at $20,000 and increases by $5,000 with each rollover for up to a maximum of $100,000.
- FLORIDA LOTTO™: Starts at $10,000 and increases by $5,000 with each rollover
- LUCKY LINES™: Ranges from $1,000 on $1 tickets to $10,000 on $5 tickets
- MEGA MONEY™: $1,000
*In the event of multiple winners, retailers will share the bonus incentive.
- Retailer bonus commission of $1,000, for selling a $1 million winning POWERBALL ticket
(5-of-5 winning numbers). - Retailer bonus commission of $5,000 for selling a $2-million-winning POWERBALL with Power Play® ticket (5-of-5 winning numbers).
- 5% commission on all Florida Lottery ticket sales (On-line and Scratch-Offs).
- 1% commission for cashing Florida Lottery winning tickets at your retail location.
Retailer Support
Florida Lottery retailers receive the following support for selling lottery products:
- In-store full service from a Lottery Sales Representative
- Attractive point-of-sale material provided at no cost
- Ongoing training at no cost
- In-store promotional opportunities
- A dedicated Retailer Hotline for quick assistance
Top Reasons for Becoming a Florida Lottery Retailer:
- Florida Lottery Retailers average $1,547 gross margin per square foot!
- Florida Lottery Retailers attract high-frequency customers that boost traffic and sales by an average of 11 percent!
- The average customer who comes to buy a lottery ticket spends $10.35 in the store compared to $6.29 for non-lottery customers.
There is a $100 non-refundable application fee for becoming a Florida Lottery retailer, and a $10 weekly service charge applies.
How to Apply
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- Complete the E-Z START Retailer Application Assistance form to the right and a Lottery Representative will contact you or
- Complete a Retailer Application and required forms (click on links below to download application and forms)
- For assistance in completing the application or to request a visit from a Lottery Representative, contact your local Lottery District Office. Click here for locations: Florida Lottery District Offices.
- To ensure Americans with Disabilities Act (ADA) compliance, a Lottery Representative will conduct a site visit of your business location. For more information, please review the Requirements for Lottery Retailers Brochure (Also available in Spanish), which outlines the primary requirements of the ADA and the Florida Accessibility Code for Building Construction. The brochure provides guidelines for retailers to assist them in ensuring that lottery tickets are accessible to people with disabilities.
- You should receive a visit from a local Lottery Sales Representative after calling 1-850-487-7733, emailing b2b@flalottery.com, or completing the E-Z Start Form. During this visit, please submit the non-refundable application fee of $100 along with your retailer application package to your Sales Representative.
- If you would like to contact a Lottery Representative, please call 1-850-487-7733 or email b2b@flalottery.com
(Please allow 8-10 business days for application processing)
Privacy Act Notice
Under the Federal Privacy Act, disclosure of a person's Social Security number is voluntary unless a Federal statute specifically requires such disclosure or allows states to collect the number. In connection with filing an application to become a Florida Lottery retailer, disclosure of the applicant's Social Security number is required by 26 U.S.C.A. s. 6109 for tax reporting purposes. The applicant's Social Security number will also be used in performing the background investigation necessary to implement Section 24.112, Florida Statutes, because the Social Security number is used as an identifier in the databases searched.
The Lottery may also provide this information to law enforcement agencies to enforce criminal laws.
Under Section 119.071(5), Florida Statutes, an agency may collect Social Security numbers if it is imperative for the performance of the agency's duties and responsibilities. Notice is hereby provided that for retailer applicants that are legal entities, it is imperative that the Lottery use the Social Security numbers of members, partners, officers, directors, etc., to conduct the background investigations necessary to implement Section 24.112, Florida Statutes, because the Social Security number is used as an identifier in the databases searched.
Application Forms
Please do not mail these forms - A local representative will be contacting and visiting you soon, and they will pick-up the application, as well as the other required forms, which can also be downloaded from the bottom of the page.
Retailer Application - used by businesses applying for an initial location. (Also available in Spanish)
Chain Account Retailer Application - used by business entities applying for more than one location at a time.
Chain Account Additional Location Application - used by established Lottery retailers to add locations.
Electronic Fund Transfer Form - authorizing the Lottery to make automatic withdrawals or deposits from or into retailer's business checking account.
Retailer Contract - signed by an authorized business officer or owner. (Also available in Spanish)
Retailer Rules - Official rules of the Lottery outlining retailer responsibilities.
Retailer Application Package Checklist - A guide for applicants to use in completing the retailer application package.
Landlord Approval Form - retailers with a lease agreement must have their landlord's approval for GTECH® to install outside communications equipment. The form requires the landlord's signature.
GTECH® Online Terminal System Flyer - includes a description of communications equipment that will be installed inside and outside the retailer location. Also includes frequently asked questions and answers concerning the installation process.